Marketing

Overview

This microcredential provides a compact overview of contemporary marketing principles. You will study market research techniques, digital strategy, and brand management, culminating in the development of a comprehensive marketing plan. The course blends theoretical insights with practical exercises, enabling you to interpret market trends and craft effective promotional strategies that are immediately applicable in the business world.

Core Components

1. Introduction to Marketing

Definition and importance of marketing
Evolution of marketing strategies
Key marketing concepts and principles

2. Market Research and Consumer Behavior

Understanding target audiences
Data collection methods and analysis
Consumer decision-making process

3. Branding and Positioning

Brand identity and brand equity
Positioning strategies
Building customer trust and loyalty

4. Digital Marketing Fundamentals

Social media marketing
Search engine optimization (SEO)
Content marketing and email marketing

5. Traditional vs. Digital Marketing

Print, TV, and radio advertising
Digital transformation in marketing
Integrating online and offline strategies

6. Marketing Strategies and Planning

Developing a marketing plan
Marketing mix (4Ps: Product, Price, Place, Promotion)
Competitive analysis and differentiation

7. Advertising and Promotion

Paid media, owned media, and earned media
Influencer marketing and sponsorships
Storytelling and persuasive marketing

Creating engaging content
Community building and brand advocacy
Social media analytics and performance tracking

9. Sales and Customer Relationship Management (CRM)

Sales funnel and lead generation
Customer retention strategies
Handling customer feedback and complaints

10. Marketing Analytics and Performance Measurement

Key performance indicators (KPIs) in marketing
Google Analytics and data-driven decision-making
Return on investment (ROI) analysis

11. Ethical and Sustainable Marketing

Corporate social responsibility (CSR)
Ethical advertising practices
Sustainability and green marketing

12. Assessment and Practical Application

Case studies and real-world marketing campaigns
Hands-on projects and simulations
Final marketing strategy or campaign presentation

Programme Modules & Fee

Purchase 1-3 modules: 3% discount on each module.
Purchase 3-5 modules: 5% discount on each module.
Purchase more than 5 modules: 12% discount on each module.

MKT101 – Marketing

$200

Since our commencement in 2005, Lington Global Campus has been a pioneer in providing diverse higher education opportunities virtually to students worldwide.

Contact Us

Lington Global Campus,
Al Messaned, Sharjah, UAE.