Introduction to Business Studies

Overview

Offering a broad overview of the business landscape, this course introduces you to key concepts such as organizational structures, basic financial principles, and business ethics. Through engaging case studies and interactive assignments, you will learn how businesses operate and gain insights into effective communication and decision making processes that drive success in various business settings.

Core Components

1. Introduction to Business Studies

Definition and scope of business studies
Importance of business in society
Key concepts in business and management

2. Types and Structures of Businesses

Sole proprietorship, partnership, corporation, and cooperatives
Public vs. private sector organizations
Small businesses vs. multinational corporations

3. Business Environment and Economics

Micro and macroeconomic factors affecting businesses
Market structures and competition
Globalization and international business trends

4. Entrepreneurship and Innovation

Characteristics of successful entrepreneurs
Business idea generation and feasibility analysis
Startups and business growth strategies

5. Management and Leadership

Principles of management
Leadership styles and decision-making
Organizational structure and corporate culture

6. Marketing and Consumer Behavior

Marketing principles and the marketing mix (4Ps)
Understanding consumer behavior
Digital marketing and brand management

7. Financial Management and Accounting

Basic financial statements (income statement, balance sheet, cash flow)
Budgeting and financial planning
Sources of business finance

8. Operations and Supply Chain Management

Production and inventory management
Logistics and supply chain optimization
Quality control and efficiency improvement

Ethical decision-making in business
Sustainable business practices
Legal and regulatory considerations in business

10. Human Resource Management (HRM)

Recruitment and selection
Employee motivation and performance management
Workplace diversity and inclusion

11. Business Strategy and Competitive Advantage

Strategic planning and SWOT analysis
Business growth strategies (expansion, mergers, acquisitions)
Innovation and adapting to market changes

12. Final Assessment and Practical Application

Case studies and real-world business scenarios
Business plan development and presentation
Self-reflection and career opportunities in business

Programme Modules & Fee

Purchase 1-3 modules: 3% discount on each module.
Purchase 3-5 modules: 5% discount on each module.
Purchase more than 5 modules: 12% discount on each module.

BUS101 – Introduction to Business Studies

$200

Since our commencement in 2005, Lington Global Campus has been a pioneer in providing diverse higher education opportunities virtually to students worldwide.

Contact Us

Lington Global Campus,
Al Messaned, Sharjah, UAE.